Mainstream media needs new approach to get back audiences, says Bernama chief
(TMI) – “Is being bold in criticising the government equal to professionalism? What is being professional? Understand these terms to attract the audience”
The mainstream media should be more proactive to draw back audiences so that information could be disseminated accurately and widely.
Malaysian National News Agency (Bernama) chairman Datuk Abdul Rahman Sulaiman said the matter should be the top priority as many people have now appeared to have lost confidence in the credibility of news from the mainstream media.
Based on the results of the general election, there were several misconceptions on efforts by the government as the mainstream media information delivery system was weak, reported Bernama.
“This happened as the community now believe that information presented by the alternative media is more professional and daring in criticising the government openly.
“Is being bold in criticising the government equal to professionalism? What is being professional? Understand these terms to attract the audience,” he said after opening a two-day ‘Editorial Retreat Bernama News Coverage: The Way Forward’ in Putrajaya yesterday..
According to him, it was not surprising that the younger generation had wrong perceptions on issues as they were inclined to obtain information from the leftist media.
