After 1Malaysia falters, Putrajaya goes for “Endless Possibilities”
(TMI) – The 1Malaysia slogan with the tagline “People First. Performance Now” has been derided by its critics for being vague and had not brought Malaysians together
If the first slogan doesn’t quite catch fire, try again. Datuk Seri Najib Razak is set to launch a new branding approach for Malaysia, aimed at galvanising Malaysians after the fractious Election 2013.
The new campaign, called “Endless Possibilities”, is slated for launch on September 17, a day after Malaysia celebrates the 50th anniversary of its founding, sources told The Malaysian Insider.
They said the “Endless Possibilities” slogan will now replace the 1Malaysia slogan that the prime minister had introduced when he first took office in April 2009. A new website –www.malaysia.my – has also been set up.
“The Endless Possibilities campaign had started earlier this year but the launch is on September 17. Ministers have been briefed on it,” one source told The Malaysian Insider.
He said that Najib has been seen using a button badge of the “Endless Possibilities” logo, an endless spiral of intertwined M and Y in red, yellow and white on a blue background, together with the 1Malaysia logo button badge.
The 1Malaysia slogan with the tagline “People First. Performance Now” has been derided by its critics for being vague and had not brought Malaysians together, including former prime minister Tun Dr Mahathir Mohamad.
“I didn’t define the concept very clearly, but that was by design,” the prime minister had said in an interview last December.
Najib said he had decided it needed to have an “element of strategic ambiguity” when he introduced it three years ago so that the concept could be broadened to include other views from the public.
Read more at: http://www.themalaysianinsider.com/malaysia/article/after-1malaysia-falters-putrajaya-goes-for-endless-possibilities
