‘We aim to replace Umno’: Bersatu rebrands with core principles
Democracy, moderation, and inclusiveness at the heart of Bersatu’s vision
(Sinar Daily) – Bersatu has unveiled a set of core principles to distinguish itself from past political movements, particularly Umno, and to solidify its position as a centre-right party ahead of the next general election (GE16).
Bersatu Supreme Council member Datuk Seri Saifuddin Abdullah said that the party’s commitment to “rekayasa,” or re-engineering, was crucial for its future direction.
“It’s about reshaping our identity. This is a new party that aims to replace Umno,” he said in an exclusive interview with Sinar Daily.
Saifuddin explained that the party began this formal process last year with the launch of Buku Idealisme, a manifesto outlining Bersatu’s ideological direction and a unique set of guiding principles.
Five Core Principles
At the heart of Bersatu’s re-engineering are five core principles: democracy, moderation, inclusiveness, integrity, and prihatin (caring).
